Location: Odesa, Ukraine

team: Alexey Gulesha, Kirill Verbich, Dmytro Sivak, Viktoriia Romaniuk

Year: 2024



COOSH is a Ukrainian clothing and accessories brand, founded and managed by influencer Alina Frendii. Starting from a small showroom in Ternopil, Frandy's hometown, where it all started in 2017, the brand has transformed into a recognizable label with its own production and a network of showrooms in Kiev, Ternopil, Lviv, and now in Odessa.
COOSH stands out for its Scandinavian minimalist style with accent details, so we have created a space that represents the same approach, not only being a comfortable store, but also focusing the visitor's attention on surfaces, materials and nuances.
As the brand gravitates towards Scandinavian minimalism and restrained in its color palette, we thought it would be cool to rethink the Scandinavian style and return to its Scandinavian roots with its warm fluffy materials that contrast with the cold environment.
We wanted to add light to all the surfaces as if there was some kind of bonfire near them, so here all the shelves are illuminated with LEDs and we even have an LED wall to highlight the special range of Coosh products.
All the lamps in the cabin are divided into separate smoky groups, so it is easy to create a special atmosphere for any weather and time of day.
The main focus of the brand is women's clothing, so we set ourselves the goal of inspiring visitors to creativity and creativity. All the furniture is custom made and the shape of each item has a metaphor.
Sometimes you just need a little push to start thinking outside the box. The metaphor of this thought in the COOSH logo on the sofa, made backwards, but correctly reflected in the mirror opposite
The huge fluffy sofa in the main room is inspired by a haystack on a Scandinavian farm. We have added a rough veneer finish on the back to enhance the impression, but so that the imitation is not too obvious.