MAGENTA ICE
Showroom Project for a Cosmetology Company

The brief for the space was to combine several functions: hosting presentations and training sessions, meeting with clients, displaying and storing products, and organizing an area for internal office work.

The open-flow layout of the showroom is divided into zones using color, furniture arrangement, and glass partitions.

The space includes the following functional areas:

• A reception area for welcoming and serving clients

• A waiting and lounge area

• A display area for cosmetic products

• A training zone with a cosmetology couch and a space for a speaker

• A separate meeting room with a round table and a soft seating area

• An additional storage zone and an open kitchen area for both internal use and visitors

The project uses materials that ensure cleanliness and hygiene.

The interior is built on contrast: a neutral light gray background serves as the base, while bright accents in the brand’s signature magenta color set the mood and create visual dynamics.

The space is enriched with designer furniture, art objects, and custom-made elements that emphasize the uniqueness of the brand and establish a recognizable identity.